In-Depth – The Superbly Elegant new 35mm Breguet Classique Tourbillon 7357

Tourbillon and Breguet are two words that belong in the same story. Indeed, on 26 June 1801, and thus exactly 225 years ago, Abraham-Louis Breguet was granted the patent for his invention, an anti-gravity device that he would name the tourbillon. And today, the brand celebrates this crucial invention by releasing a series of new […]

Tourbillon and Breguet are two words that belong in the same story. Indeed, on 26 June 1801, and thus exactly 225 years ago, Abraham-Louis Breguet was granted the patent for his invention, an anti-gravity device that he would name the tourbillon. And today, the brand celebrates this crucial invention by releasing a series of new

Read More

Introducing – The New Van Cleef & Arpels Midnight Jour Nuit Phase de Lune

Van Cleef & Arpels approaches watchmaking as a medium for storytelling. The brand’s Poetic Complications line, launched in 2006, unites its high jewellery and artistic expertise with sophisticated mechanical movements to bring these stories to life. Expanding its Jour Nuit collection, Van Cleef adds a moon phase complication with on-demand animation inside the majestic Midnight […]

Van Cleef & Arpels approaches watchmaking as a medium for storytelling. The brand’s Poetic Complications line, launched in 2006, unites its high jewellery and artistic expertise with sophisticated mechanical movements to bring these stories to life. Expanding its Jour Nuit collection, Van Cleef adds a moon phase complication with on-demand animation inside the majestic Midnight

Read More

First Look – The Union Glashütte 1893 Johannes Dürrstein Edition Double Moon Phase (incl. Video)

Over the past couple of years, we’ve come to the conclusion that Union Glashütte is quite a stand-out brand among the predominantly Swiss Made brands under the Swatch Group umbrella. It benefits from the group’s vertical integration yet is able to put its own mark on things, allowing it to hallmark its watches as Made […]

Over the past couple of years, we’ve come to the conclusion that Union Glashütte is quite a stand-out brand among the predominantly Swiss Made brands under the Swatch Group umbrella. It benefits from the group’s vertical integration yet is able to put its own mark on things, allowing it to hallmark its watches as Made

Read More

Introducing – The New Armin Strom Orbit Midnight Purple

The Orbit, presented in 2022, is one of the defining models within Armin Strom’s catalogue. With the date displayed on demand via the bezel, it offered an original take on a function that has stayed mostly unchanged for decades. Since the launch, the independent Biel-based manufacture has produced several editions, including the inaugural First Edition, […]

The Orbit, presented in 2022, is one of the defining models within Armin Strom’s catalogue. With the date displayed on demand via the bezel, it offered an original take on a function that has stayed mostly unchanged for decades. Since the launch, the independent Biel-based manufacture has produced several editions, including the inaugural First Edition,

Read More

Introducing – New, Softer Colour Schemes for the Blancpain Villeret Ultraplate 38mm

Alongside the sporty Fifty Fathoms, Bathyscaphe or Air Command collections, the Villeret range, named after the village in the Vallée de Joux, where Jehan-Jacques Blancpain set up his workshop on the top floor of his house in 1735, is the epitome of classic. Ranging from time-only to high complications, the entry-level model to the Villeret […]

Alongside the sporty Fifty Fathoms, Bathyscaphe or Air Command collections, the Villeret range, named after the village in the Vallée de Joux, where Jehan-Jacques Blancpain set up his workshop on the top floor of his house in 1735, is the epitome of classic. Ranging from time-only to high complications, the entry-level model to the Villeret

Read More

Introducing – Akhor Releases the New Day/Night Nour La Lumière

Akhor is a new Geneva indie brand carving a niche for high-end watchmaking, poetic design and top-end finishing. A collective project founded by Anissa Bader in 2025, Akhor is built around its floating dial architecture with a patented two-disc construction by sister company Clamax, a Geneva-based component and micromechanics manufacturer. Writing the next chapter, the […]

Akhor is a new Geneva indie brand carving a niche for high-end watchmaking, poetic design and top-end finishing. A collective project founded by Anissa Bader in 2025, Akhor is built around its floating dial architecture with a patented two-disc construction by sister company Clamax, a Geneva-based component and micromechanics manufacturer. Writing the next chapter, the

Read More

Introducing – Union Glashütte Belisar Chronograph Limited Edition Silvretta Classic 2026

Every summer, hundreds of classic cars take to the Alpine roads of Austria’s Montafon region for the Silvretta Classic. This rally has become a regular fixture in Union Glashütte‘s calendar too, with the German brand releasing a dedicated limited edition almost every year. The Viro Chronograph Silvretta Classic 2023, with its bicompax layout, was followed […]

Every summer, hundreds of classic cars take to the Alpine roads of Austria’s Montafon region for the Silvretta Classic. This rally has become a regular fixture in Union Glashütte‘s calendar too, with the German brand releasing a dedicated limited edition almost every year. The Viro Chronograph Silvretta Classic 2023, with its bicompax layout, was followed

Read More

Introducing – The New De Bethune DB25xs Sand Winds

One of the most distinctive indie brands on the scene today, it’s impossible to mistake a De Bethune watch. Some of the signature aesthetic clues, developed by master watchmaker and co-founder Denis Flageollet, are heat-treated titanium components and random guilloché patterns. As a counterweight to the more futuristic and flagship DB28 family, the more classical […]

One of the most distinctive indie brands on the scene today, it’s impossible to mistake a De Bethune watch. Some of the signature aesthetic clues, developed by master watchmaker and co-founder Denis Flageollet, are heat-treated titanium components and random guilloché patterns. As a counterweight to the more futuristic and flagship DB28 family, the more classical

Read More

First Look – Grand Seiko Updates Classic Evo9 Models with a New Bracelet and Clasp

It is a big day for Grand Seiko, which is releasing no fewer than nine new references in its Evolution 9 collection. Two of them, the 37mm Spring Drive UFA Lake Suwa SLGB015 and the 40mm Spring Drive UFA Lake Suwa SLGB007, are unprecedented configurations that required their own article. Next to these are three […]

It is a big day for Grand Seiko, which is releasing no fewer than nine new references in its Evolution 9 collection. Two of them, the 37mm Spring Drive UFA Lake Suwa SLGB015 and the 40mm Spring Drive UFA Lake Suwa SLGB007, are unprecedented configurations that required their own article. Next to these are three

Read More

First Look – Grand Seiko Updates its Classic Evo9 Collection Models with Spring Drive UFA Calibre and a New Bracelet

Just a couple of hours ago, we introduced one of Grand Seiko‘s new models for 2026, the Spring Drive UFA 40mm Lake Suwa SLGB007. And yes, we decided to give this model its own dedicated article, being a new reference in the Evolution 9 collection. However, there is more coming from Japan… Grand Seiko has […]

Just a couple of hours ago, we introduced one of Grand Seiko‘s new models for 2026, the Spring Drive UFA 40mm Lake Suwa SLGB007. And yes, we decided to give this model its own dedicated article, being a new reference in the Evolution 9 collection. However, there is more coming from Japan… Grand Seiko has

Read More